Finding a Content Marketing Agency That’s The Perfect Fit
With These 10 Easy Questions
Finding the content marketing agency that’s the perfect fit for your goals
You have big goals and big dreams for your company. You feel like your company is on the brink of a breakthrough, yet you can’t seem to get there alone. If your company is feeling stuck in its growth, it’s time to look into a content marketing agency to bring your business to the next level. It’s time to see those dreams and goals through to fruition.
Ask These 10 Questions Before Hiring a Content Marketing Agency
Content marketing agencies are valuable in helping your business goals become a reality. Let’s face it, there is so much that goes into building your brand to the level you want it to be and you just don’t have the time, space, or expertise to see it through on your own. Hiring a quality content marketing agency is exactly what you need, so let’s go over ten important questions to ask first to make sure we’re the right fit for your business goals.
Do You Perform SEO (Search Engine Optimization)?
This is one of the most important questions you can ask them. Implementing strong SEO techniques is one of the most beneficial things a digital marketing agency can do for you. SEO is what organically communicates to Google the importance and relevance of your content compared to what your target audience is searching for.
The better the content marketing agency is at implementing SEO into your content, the higher you’ll rank on Google, and the easier you are to be found by your potential customers. SEO is a great way to grow your business in a cost-effective way, this enables you to rank higher and be visible, without having to pay for ads.
This is why ensuring the content is thoroughly and professionally optimized is so important – the better SEO, the better customer visibility.
How Will You Help Our Business?
The Gist is a leading inbound marketing agency for B2B organizations looking to achieve scalable, sustainable growth across marketing, sales, and customer service functions. Here at the Gist, we take your goals seriously. Your ideas, dreams, and growth goals are important to us.
That’s why we have a proven system consisting of six key focus points to help ensure the organic growth you desire for your marketing journey; a technical SEO audit, on-site optimization, keyword intelligence, content strategy, content creation, and reputation management.
We provide an initial consultation with you to better understand your business needs, then work on strategies within these six components to help you meet them.
What Results Can We Expect?
At the Gist, we always begin with the end in mind. We then design a marketing strategy around that to support your goals. We work on generating more leads, increasing website traffic, and engaging customers, no matter where they are in their customer journey. We are a results-driven content marketing agency and implement marketing strategies to ensure the best and most effective results possible.
What Will Be Required Of Our Team?
We strive to create strong relationships with each of your departments, such as marketing, sales, and customer service. We value your company culture and want to work alongside you to help your business grow through content marketing, to ensure your vision and goals are being met. While forging strong relationships with your teams, we’ll do the hard work so you can focus on your other projects and area of specialization.
How Do You Report on Your Results
We create reports to track activity and performance to help ensure we are reaching our goals. We work hard to achieve our goals, that’s why we prioritize reports and analyze progress as we go, so we can ensure we are on the right track with our strategies.
What Industries Do You Specialize In?
At the Gist, we specialize in helping grow B2B organizations looking to grow and expand. Through inbound marketing, content creation, and SEO optimization. No matter which industry you are in, we are here to help you meet your marketing goals.
How Will The Project Be Managed?
You get to choose how we approach and manage your marketing needs. There are three ways to engage our services; strategy design, project-based, or our most common method, outsourced marketing partner.
Strategy design is when we begin with the end in mind, then work backwards designing marketing strategies to lead you to your marketing goals. We do this by using inbound marketing and growth objectives.
Project-based is designed for shorter projects. You may not need a content marketing agency long-term, and that’s okay. Project-based involvement gives you the option to use us solely to see a project through, with of course the option to continue our relationship.
As an outsourced marketing partner, we design a complete inbound marketing and growth strategy for your company to help you grow. This is the most common way that clients use our services. As a digital marketing agency, we want to make your marketing goals a reality.
Can You Share Proof Of Results?
We’ve worked with several clients who have seen incredibly successful results. Our previous clients have seen company growth through custom-tailored content marketing and solutions.
There are a couple of client testimonials on our website of previous clients who we have helped immensely, such as Tapecon and ASAP Payroll.
What Types Of Content Do You Create?
We help you grow with blog content, videos, web development, social media, email marketing, and ad campaigns to organically grow your audience and become more visible and informative. We implement SEO wherever we can to help your potential customers find you online.
What Tools Do You Use?
Technical SEO Audit: At the Gist, we start with a technical SEO audit. This helps us determine how we can improve your SEO on your website. You have a great website and company, it should be visible to show off to your potential customers. You can learn more about how we use SEO to help you grow on our website.
On-Site Optimization: Following that, we help with on-site optimization – we do the work of optimizing your SEO for you, so you can focus on your zone of genius.
Keyword Intelligence: We use keyword intelligence, curating a relevant list of keyword searches and optimizing your content so you can be ranked for these searches.
Content Strategy: We specialize in content strategy, planning out a strategic growth plan far in advance to help lead you to reach your goals. You won’t have to worry about planning future content to reach your target audience. We got your back.
Content Creation: The Gist will create content that aligns with your growth goals. This content creation helps your upper and bottom sales funnel, generating more leads and potential customers for you. Each piece of content will be SEO optimized to rank higher on Google for your target audience to find easily.
Reputation Management: The Gist provides guidance and wisdom for your company to positively rank highly on search results continuously.
Conclusion
Content marketing is continuously growing and expanding, and it can be overwhelming at times. But you don’t have to do it alone. You can focus on your zone of genius, while we help you use ours.
Finding the right content marketing agency with proven results to help you achieve your goals is important. That’s why at The Gist we forge strong relationships with you – to ensure we are meeting your marketing goals.
Contact The Gist today and let our expert team help you achieve your business goals. Reach out to us for a personalized consultation and discover how our inbound marketing expertise can drive your success. Don't miss out on the opportunity to transform your content strategy - get in touch now to make your business goals happen!